How many times have you tossed a perfectly good dress aside because you were seen wearing it on social media? It may sound crazy, but it does happen, and it’s empowering the fast fashion giants that produce poorly made garments. It seems the desire to buy high quality, well made good has fallen out of favor among young consumers. Or has it?

Alice Marzano, founder and designer behind intimate apparel brand Les Culottes feels otherwise. Her line of inspired undergarments are made from a unique Modal fabric that is comprised of 98% pure Lenzing fiber and 2% elastane, which she says, allows Les Culottes to melt in your hand. The undergarments are silky-smooth, light and airy. They are the type of basic pieces you reach for every day. So why wouldn’t you expect the garment to be long-lasting?

“When you buy something, don’t you want it to last for as long as possible? Don’t you want your money to be spent on things that are truly worth it?” –Alice Marzano

“I prefer something to be beautiful in all its ways,” says Alice. “So, on a day-to-day basis I always try to choose something that looks like it has been made with care and love. It shows in the choice of fabric and the way it is made. When you buy something, don’t you want it to last for as long as possible? Don’t you want your money to be spent on things that are truly worth it?”

In July, our writer Clare Hlis reviewed the line and agrees that these durable styles are worth the investment. “You won’t have to replace them,” she says. “We don’t bat an eye at a high price tag for a gown or heels we’ll wear once, why not splurge on beautiful basics you’ll get tons of use out of?”

Les Culottes has a large following of women who are all reaching for their favorite panties days in and day out. These women have opted to invest in durable garments that last more than ten wears, favoring comfort and timeless style over quantity. We talked to these women about what made Les Culottes so special and so wearable, and their advice in inspiring.

Cristina Rovere

What initially attracted you to the line?
I’m all about comfort. Easy, soft and simple. I love the option of having a design and also a simple version. It’s nice to switch it up!

How would you describe their quality?
Irresistible. The kind of undies you pick first out of the drawer! Incredibly soft, super comfortable and they fit just right.

How do they stand up to other brands you have favored in the past?
They last over and over. They don’t go funny after one wash—they get better as time goes on. They work under every item of clothing, every day of the week. They’re cute but also sexy, and there is no lack of comfort—ever.

How does Les Culottes fit into your lifestyle?
They’re my go-to’s! If I’m traveling, they’re my item of choice. Whether you’re looking for something easy, something comfortable and also just something reliable, these are the ones to pick.

Neeltje de Vries

How did you find Les Culottes?
My friend is the owner of the label and asked me to do the first photoshoot for her. I was really enthusiastic about the spirit and idea behind the product, which made me a fan instantly.

How would you describe their quality?
Very good. Normally when you buy something, the softness fades and the fabric gets hard after washing it, but these don’t.

How do they stand up to other brands have favored in the past?
The softness stands out, particularly. I also like the graphics on them. I like womens underwear, but women feel different every day. Like Freud said, we have several personalities that we dress for every day, depending on how we feel that day. This one for me represents the feminine’s warrior

Clare Hlis

How would you describe their quality?
I’ve had my Les Culottes about six months now, and no matter how many times I wear or wash them they really hold their shape and look as good as the day I got them! The elastic doesn’t stretch out, the fabric doesn’t pill, you can tell high-quality materials were used here.

How do you feel when you’re wearing a higher quality, better-made garment?
In this case, I feel absolute comfort. The fabric breathes so well you forget you’re wearing undies at all. I wear my Les Culottes most to sleep in, the super-soft bamboo fabric is perfect for lounging, and the elastic never feels tight or uncomfortable. The fit is easy yet stays in place.

Why is it worth investing in these pieces?
Probably TMI but ladies it’s worth it for your feminine hygiene health! Breathable, cotton or bamboo fabrics are the only kind of undies you should be wearing all day. Do yourself and your body a favor.

Foregoing scratchy fast fashion in favor of durable styles that make you feel and look your best will mean you can buy less. We promise, your friends will still like your photos if you appear wearing the same thing twice, (or hopefully more!).

Learn more about Les Culottes

Contact: Alice Marzano
Email: hello@lesculottesintimates.com
Website: https://www.lesculottesintimates.com/