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The French Lingerie Loft celebrated its London launch with an exclusive VIP evening event, followed by a three-day pop-up showroom held from the 18th – 20th October at the ARBORETUM, London a new eco-friendly event space where visitors were invited to fall in love with the latest lingerie trends and immerse themselves in the world of French lingerie within a FREE event.
The French Lingerie Loft, London highlighted the extraordinary savoir-faire and style of the 14 French Lingerie brands represented by the Promincor – Lingerie Francaise Organization and include: Antigel, Antinéa, Aubade, Chantelle, Empreinte, Eprise, Epure, Implicite, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, Passionata and Simone Pérèle. This promotional event gives these exquisite French lingerie brands a chance to present their latest collections to London lingerie lovers.
Promincor – Lingerie Française has created a luxurious oasis of ‘all things lingerie’ with three days full of activities for guests to enjoy from lingerie brand presentations, professional bra-fittings, an ornate display of antique lingerie pieces, as well as a chance to enjoy panel discussions with hosts such as Monica Harrington (professional Lingerie stylist) Camille Mari (French fashion & beauty influencer living in London) Ashely James (DJ, Model and Body Positive Activist) Caryn Franklin MBE (fashion industry expert and body positivity activist for size) Georgina Horne aka Fuller Figure Fuller Bust (Plus Size and Proud Underwear Influencer) Alexandra Fullerton (Stylist and Fashion Director at Glamour Magazine) and Susanna Cordner (V&A ‘Un Dressed’ exhibition Historian)
The event offered guests a chance to ‘get involved’ and try something new from French Cocktail making master classes, Voga a unique and fun Yoga inspired workshop which is devolved from Voguing movements, to Fragrance Workshops hosted by expert Suzy Nightingale with Aspects Beauty and Jovoy Mayfair.
The event is made possible thanks to the financial support of DEFI, the Committee for the Development and Promotion of French Clothing (www.defimode.org)
French Lingerie Loft: www.frenchlingerieloft.com
Lingerie Francaise: www.lingeriefrancaise.com