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You’ve probably noticed the trend towards realness and authenticity is making its way into the lingerie industry. Customers crave no-nonsense designs that speak to their lifestyle. French lingerie brand Icone emerges in the market at exactly the right time. Delivering simple lingerie that combines support, comfort and femininity, this collection of contemporary pieces boasts to be the new “next door” lingerie.
Founded in 2014, Icone is now being distributed in the United States by Absolutely Lingerie, a deal that comes on the heels of the company’s re-launch of the French brand, Huit.
Souad Sinai, CEO of Absolutely Lingerie said in an email to The Lingerie Journal that it’s not just the beauty of the designs that make Icone such a desirable line, the price point is incredibly reasonable. Most pieces will retail for under $60 US dollars.
The collection is filled with styles that can be worn anywhere and with anything. These are not items that you will be stowing away in the back of your dresser. The Hailey and Karlie ensembles feature touchable fabrics with stylish mesh cutouts. They show in classic colors like white, black and deep red.
Gorgeous silky triangle cups trimmed in lace make up the Jade bralette. The ensemble is paired with a simple lace briefs that can be worn day or night for a look that is timeless and desirable to a range of styles.
Icone also produces elevated nightwear options such as Brigitte, a luscious camisole and tap pant set that features smart buttons down the back and gold hardware on the adjustable straps.
Perhaps the most compelling item in the collection is the Tara bodysuit. It features a draped bodice and adjustable crisscross straps. The back of the top plunges down to beautifully fitted lace bottom that elegantly shows off your back.
Icone fits right in among Absolutely Lingerie’s range of brands that all deliver elevated design while keeping comfort and support in mind, such as Addiction Nouvelle and Addiction Douceur.
Learn more about Icone