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“Persian textiles are artistic, rich and infinite. It could be a new trend within the lingerie industry that I can bring to brands.” – Shahrad Malekfazeli.
Prismatic mirrors, shimmering ceramic tiles and elaborate woodwork are some of the design elements from the Hasht Behesht palace in Iran that have made it into freelance lingerie designer Shahrad Malekfazeli’s latest lingerie concepts.
These three lingerie designs also carry inspiration from the city of Isfahan and the Persian architecture found there. The intimates carry a pulse of energy and history that Shahrad wanted to share with our readers:
Shahrad, could you tell us a little bit about the beautiful city of Isfahan?
Isfahan is a famous city in Iran that flourished from 1050 to 1722, particularly in the 16th and 17th centuries under the Safavid dynasty when it became the capital of Persia for the second time in its history under Shah Abbas the great.
It is famous for its outstanding architecture, grand boulevards, covered bridges and palaces. Isfahan also has many historical buildings, monuments, paintings and artifacts.
“As far as I know, this is the first time that a lingerie designer like myself is gleaning inspiration from Persian art for intimate apparel.”
What is about Isphahan that inspired you? What are some specific spots/sites that drew you in and why?
Persian architecture as a whole is among the best in the world. Iran has many historical places that dates back to the reign of Persian empire, thousands of years ago. Each Persian city has its own glory, but I started with Ispahan because of its various architectural ideas and the glamorous colors which are used in their structures.
You were also inspired by the Hasht Behesht palace. What makes this location so special?
Yes. Hasht Behesht palace translates to “eight heavens” and is among the renowned buildings in Isphahan and was built in 17th century. The pavilion is decorated with mural paintings, perforated woodwork, prismatic mirrors and tile work.
How did all this inspiration translate into your designs that we’re showcasing here today?
I have a big book about Persian architecture which contains many pictures from Persian art and historical buildings. Every time I want to design a new set, I choose a part of a building and try to see female forms through its textiles. Sometimes I can determine it instantly and sometimes I must change the forms to achieve my desired style.
How did Isphahan influence your color choices?
I like the colors utilized in Persian architecture. The colors have been chosen with utmost elegance and verve. For instance, I’ve been always fascinated with the dance of Ultramarine blue with brown ochre or even oriental greens. I found them so fancy and sensual on female skin.
What fabrics would you like to see used in the three illustrations that you sent us if they were to become actual lingerie pieces?
Lace, silk and lycra. I’ve also envision beautiful and high-end embroideries on some of these pieces.
For brand owners reading this, could you explain what you bring to the table as a designer that you feel would help strengthen their brands?
As far as I know, this is the first time that a lingerie designer like myself is gleaning inspiration from Persian art for intimate apparel. And since I grew up with Persian art I believe that I can bring something new and different to the market. Persian textiles are artistic, rich and infinite. It could be a new trend within the lingerie industry that I can bring to brands.
Get in touch with Shahrad Malekfazeli
Shahrad Lingerie Design Instagram: https://www.instagram.com/shahradlingeriedesign/
Shahrad Personal Instagram: https://www.instagram.com/shahrad_art/
Inspired by Isfahan: new work from Shahrad Malekfazeli Gallery