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Lights, cameras, lingerie! Eurovet debuts its new CURVE Los Angeles trade show February 23 – 24, 2020 at the Westdrift Manhattan Beach Hotel with 40+ intimate apparel exhibitors.
Designed as a curated salon showroom experience, CURVE LA aims to look and feel different from a typical lingerie trade show with its open booth format, activities/events and other amenities for visiting buyers.
“With our Los Angeles show we have an exciting opportunity to tap into the epicenter of lifestyle and celebrity driven fashion trends, a substantial and growing segment of the US market,” said Kirsten Griffin, Director of Visitor Relations for Curve. “Innerwear as outerwear is now becoming mainstream on city streets, but proudly modeling intimate apparel has been a mainstay of celebrity social culture for many years and the industry support for this trend is reciprocal in nature.”
Above: Studio Pia at CURVENEWYORK.
On the importance of Los Angeles to the North American Market, CURVE CEO Raphael Camp says, “The west coast intimate apparel market has been very dynamic in the last 5 years. In the sport bra category, the LA area is even the market growth leader. NPD, a market insights partner we work with, highlighted that over the last year, sports bras have grown four times as fast in the LA area than in the NY area. Overall in 2019 women’s bras (non-sport) in the west coast region accounted for approximately 16% of the total US dollar sales.”
Camp elaborates on what visitors and brands can expect at Curve Los Angeles: “Our role in the industry is to support the small business owners. Retail has become a tough business and a lot of store owners are not traveling anymore. That is why we decided to come to Los Angeles and build a business platform for brands and buyers to get together and make business. The educational component is going to be essential. We want to provide workshops on social media, in-store activations, merchandising, bra fitting, improving customer experiences… everything to facilitate the store owner’s business. We also won’t forget the fun part of being all reunited at a West coast show. We will provide food and drinks all day!”
Learn More about CURVE Los Angeles
An updated list of exhibitors and show information can be found on https://curve-losangeles.com/
Phone: +1 212.993.8585