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Fit Fully Yours Lingerie Collection
“Nothing is better than being fitted by a professional fitter,” – Paul Gladysz, Fit Fully Yours.
Celebrating fifteen years, Canadian-based Fit Fully Yours’ success may be attributed to their singular message about fit. A rigorous design process and commitment to developing strong relationships with specialty stores are two reasons Fit Fully Yours resonates in an increasingly digitized marketplace. Despite innovation in fabrics and new technology in design capabilities, the often-cited statistic that 85% of women don’t know their own bra size has not significantly decreased.
Operations manager Paul Gladysz believes this to be largely due to online sales and women incorrectly choosing the wrong bra size. “Nothing is better than being fitted by a professional fitter,” says Gladysz, adding, “We strongly continue to believe and expose Fit Fully Yours to specialty stores only.”
Above: Maxine. Great thought has been put into the band which is double layered to give maximum support. Triple hook at the back for all of the sizes creates a deep supportive band.
The focus on specialty stores provides consumers the opportunity to experience the ease and comfort of Fit Fully Yours. Fashion and wearability are both important considerations throughout the design process. Fit Fully Yours combines simple and elegant design with a distinguishing detail. “We want women to feel great and comfortable — and a bit of wow,” says Gladysz.
Serena Lace Collection
These elements come together seamlessly in the Serena Lace Collection. Beautifully constructed three-piece bra design shapes as well as provides ultimate support and full coverage. The gently elasticized lace panel contours breast cleavage perfectly and coordinating panties with lace side panels and back offer a stunning and refined sensuality. Available in black and taupe, the Serena Lace Collection is popular among consumers for its versatility from day to evening.
Fit Fully Yours combines simple and elegant design with a distinguishing detail.
The Nicole Collection offers padded comfort and enhancement. With three-piece construction and power mesh side panels, the Nicole bra appeals to women with fuller busts. Turquoise embroidery over chocolate mesh blurs the visible and invisible to create mystery without sacrificing coverage.
“With a target audience of women aged 28 – 68, Fit Fully Yours hopes to play a significant role in the life of a consumer and gaining her trust and loyalty is part of building that relationship.”
From pastels to vibrant color, the Maxine Collection offers an expansive range of molded bras designed for women with fuller breasts. Great attention has been given to ensure support and comfort, including wider, padded straps to prevent chafing, along with triple hook closure and doubled-layer band for maximum support. Beautiful and sophisticated embroidery add detail and harmony to complete the bra and panty ensemble.
The Elise Collection is another favorite for full-figured women. This seam-free contoured bra with light padding offers natural shaping and optimal comfort. Embroidered mesh inserts, lace trim, ribbons and bows decorate this multi-functional bra that includes a coated metal J-hook for optional racerback styling.
Above: Nicole See Through Lace. This fabulously feminine underwire bra delivers all day comfort and superior support in a sheer style.
With a target audience of women aged 28 – 68, Fit Fully Yours hopes to play a significant role in the life of a consumer and gaining her trust and loyalty is part of building that relationship. Brick and mortar stores are essential to connect with the consumer and the brand supports in-store marketing and promotional events to promote their vision. With this commitment to the well-being of women, Fit Fully Yours is set to become a recognized brand throughout Canada and the USA.
Learn more about Fit Fully Yours