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“Our SS19 Collection was inspired by the 60’s housewives with a modern twist of the domestic goddess.” —Primrose Boon
It’s the kind of lingerie fashion you might expect from a modern-day portrayal of an uber sexy 60s diva in a glorified retro inspired film—think Margo Robie in Tarantino’s Once Upon a Time in Hollywood. Fantasy Lingerie SS19 collection brings sizzling shapes and bold prints together in a reimagination of the underwear concepts of this bygone era, a time when women were collectively re-evaluating their position in society and being enlightened about everything from politics to sexuality.
“Our SS19 Collection was inspired by the 60’s housewives with a modern twist of the domestic goddess,” says Primrose Boon, Merchandise Director at Fantasy Lingerie. “During this time, there was much emphasis on the iconic suburban neighborhoods and the stereotypical female role “as homemaker”. We took all the best parts during this era: empowering women, pastel colors, and retro silhouettes. This influenced us to focus on redefining the woman’s role today.”
The collection’s spectacular collaboration between early trends and modern styling certainly epitomizes a bold stance on female-defined prowess and a brazen uprising of femininity that influenced the woman of the 60s and continues to inspire her current contemporary.
“The ‘future is female’ movement has questioned a lot about the female role in everyday life,” Primrose explains. “Her role cannot be defined by societal pressures. Anything is possible—a reminder that each female has her own voice to be heard and body shape to be seen.”
These ideals play to the brand’s overall inclusive outlook that every woman deserves to feel comfortable in her own skin because “Sexy is for Every Body”.
All Dolled Up: Lady-Like Pastels
Within the tiers of Fantasy Lingerie SS19 lies a wealth of versatility presented in a multitude of shapes and a palette that embraces classic shades, layers of sweet pastel color and that audacious floral print that no 60s styling would be complete without.
Using modern fabrics and trims including mesh and satin, three influential designs have been especially created to drench this SS19 collection in vintage va-va voom.
“Inspired by vintage cocktail recipes, we have developed three delicious color tones: Mint Julep- our cold shoulder babydoll set; Blue Daiquiri- ruffled mesh teddy, and Pink Lady- bra and gartered skirt set,” says Primrose. “In addition to this pastel group we also have the prettiest retro floral print which is a kaleidoscope of pastels. This print pattern has been quite a success for us during our recent trade show at Altitude in Las Vegas.”
The retro floral print is available in a three-piece mesh bra set called Turquoise Seas and as the Mai Tai kimono robe set, both of which merchandise effortlessly with the pastel group as the perfect ingredients of a simply irresistible lingerie wardrobe.
“These refreshing styles are a seductively sweet recipe for a mid-summer’s night or nightcap,” Primrose adds.
Pearl White: Simply Classic
For those wanting to indulge in bygone glamour but in classically colored design, Fantasy Lingerie SS19 collection also offers traditional hues on styles still bound to retro underpinnings.
Jennifer, Neely, Annie and Elsie ranges from the brand’s Première Hanging Collection are offered in stunning pearly white and could provide a seamless transition from beautiful bridal lingerie to flirty summer pieces. These collections include keyhole halter necks with matching briefs, a geo lace bodice romper influenced by 60s film Valley of the Dolls and a gorgeous bed jacket that naturally pulls these four tiers together.
Dark Summer Fantasy
A sultry summer night deserves the dark decadence of the Monroe Push Up Teddy with a captivating lace body and provocative high cut leg or the midnight mischief that is Olive, a classic full-length slip dress in stretched satin. With a seemingly never-ending side split and sensuous lace-up back, Olive is meant to flatter any figure with an elongated look—a silhouette deemed particularly desirable in the late 60s.
And what is a deeply feminine collection without a hint of mystique? Like the mystery that is woman herself, Emmy, a hooded full-length cape in supple black mesh and stretched lace, lends an enigmatic charm to the Fantasy Lingerie SS19 portfolio. Fastened at the neck with satin ties, the Emmy cape suggests a nod to the heroines of the past who rallied feminine spirits so women could escape “the box” of convention. It’s also a reminder to today’s woman that she can still be her own kind of superwoman and do it with style.
Emmy and the rest of Fantasy Lingerie SS19 range from size Small to 3X.
Learn more about Fantasy Lingerie SS19 Collection