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The French have been essential to the creation and popularization of lingerie and now, that Parisian sensibility and point of view has informed one of the most exciting intimates brands, Addiction Nouvelle and their new loungewear collection.
Douceur, which is French for softness is the essence of this new collection, and this line is the answer to a lingerie lover’s prayer! Often the satin or tulle baby-dolls/pajamas marketed to shoppers are totally uncomfortable to wear. They are too scratchy, too tight and terrible for temperature regulation. Not to mention, they are also bad for the environment. But there is hope, my fellow lingerie addicts! Meet modal. It’s Addiction Nouvelle’s secret weapon in their bespoke loungewear designs for their Doceur collection. “Our modal is exclusively made from fibers that are sustainably sourced from beech wood trees,” says Addiction Nouvelle CEO and creative director, Souad Sinai. “It is a breathable fabric, Hypoallergenic, light and the softest fabric you’ll ever touch.”
Addiction Nouvelle knows that they have little loungewear addicts all over the world, looking to snatch up the newest styles from their line, so, every season, they release a fashion collection with new vibrant colors and bespoke laces. This season, Addiction Nouvelle Lounge is offering limited edition styles in grey and dark denim! Dark denim is already a buyer favorite, as the Addiction Douceur Robe and the matching Douceur baby-doll in dark denim are the bestsellers for the loungewear collection for 2019!
This isn’t your grandmother’s lace! The streamline and easy aesthetic of the brand also applies to the lace pieces. Delicate viscose scallop lace trim is used simply around the neckline and the sleeve openings for just a touch of feminine elegance. The lace styles from Addiction Nouvelle Lounge include two camisole dresses, several options for bottoms, including pants, leggings and shorts, tops and robes. The lace collection camisole dress is sophisticated and sexy with its sheer and wonderfully draped patterning. This douceur lace style is effortless seductive.
So, for the woman who has worn and worked with all of the items in the Addiction Nouvelle Lounge collection, what item would she call her favorite? For Souad, it’s an easy choice, “The douceur tee shirt,” she says. “The cut is very flattering. It is an in-and-out piece. I call this style, my casual chic everyday tee shirt.” Available in sizes XS to XL, this minimalist design is everyday sexy at its finest! This eco-friendly micro modal design also comes in a range of colors, including, blush, navy, white, black, taupe and grey.
Although the style of Addiction Nouvelle Lounge can be best described as classic, this brand is still inspired by the shifts and trends inspiring the fashion world. As the creative director suggested with her favorite item, this loungewear collection is very versatile and is inspired by the intimates as outerwear trend, especially this new season! “Stay tuned for easy pieces to wear out,” Souad says. “Jumpsuits and t-shirt dresses that can be worn with a blazer.” An ideal quality for customers who are interesting in investing in well-designed, beautifully made pieces that can be worn on more than just one occasion!
Interested in bringing this super-soft modal loungewear line into your shop? Start with the best-selling basics first! “I would definitively start with the short sleeve tee shirt and pants and also the baby-doll and robe,” she says. “In regards to the colors, we can’t go wrong with navy and black!” With an extensive size range of XS to XL, this collection is perfect for most shoppers and it appeals to a wide age range. Best of all, their loungewear pieces, especially the baby-dolls and camisole dress are not bra-sized and don’t use size-limiting cups, so they can fit a multitude of bust sizes! This also makes the Addiction Nouvelle Loungewear collection ideal for gifting as we get into the holidays or for summer bridal!
Learn more about the Addiction Nouvelle Douceur “Dream” Collection