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Figleaves.com updates Wonderbra’s iconic Hello Boys poster with a serious (and important) message: that regularly checking your breasts could save your life.
Wonderbra’s “Hello Boys” campaign, unveiled as a billboard in 1994, featured supermodel Eva Herzigova and was blamed for stopping traffic and causing accidents. In 2011, it was voted as the most iconic poster of all time.
25 years later and just in time for “National Lingerie Day” (April 24th), Figleaves has partnered with Wonderbra and charity CoppaFeel! to update this iconic image and spread an important message. The new campaign turns “Hello Boys” into “Hello Girls” – featuring a model looking at her Wonderbra-enhanced cleavage, but this time encouraging women to check their breasts regularly for signs of cancer.
Figleaves, an online retailer of lingerie, swimwear and sleepwear, offers 130+ bra sizes – looking to have a shape for every shape and a size for every size. Figleaves is largely run by women – from the CEO to the female buying and design team, making a commitment to help all women feel welcome. For more information, please visit: https://www.figleaves.com/us/