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Yes, you deserve a blinged out bra with sparkling crystal straps!
“I want to be known as THE American luxury lingerie brand,” says Jennifer Coll founder and CEO of Avery Rose. I’ve already opened the new camisole and short set samples she sent me to review. Now we’re on the phone and she is gushing with genuine excitement as she describes the couture-level process that goes into creating the line’s signature Swarovski bra straps. And Jen has proven she’s serious about going for this title. She spends hours and hours tirelessly fitting and reworking her masterful intimates to be absolute perfection. When our interview took place at 11:00 p.m. she was still working!
Avery Rose has quickly become known for their Swarovski-trimmed bralettes. Once a customer tries on an Avery Rose set they are smitten with the luxurious details and superior fit that Jen pours so much labor and love into. I know this because I’m an avid fan, and I’ve been told one customer even bought four sets and offered to fly out to Jen’s California home base to have a custom piece made!
The label is gaining fans rapidly, in a world where bling and crystals are a growing trend (thank you Cardi B). The bralettes took the intimates- as- outerwear trend by storm last year, pairing expertly with tanks and open blazers on the brand’s website. Known for their Swarovski crystal trimmed straps, Avery Rose bralettes have become a staple in fashionista and lingerie lovers’ closets alike.
As an avid lingerie afficianado, lingerie as outerwear is pretty much my mantra. So I was delighted to hear Avery Rose expanded its offerings from bras and panties to include loungewear. I received the Carrie cami and short set to try, and was not disappointed. (Ok I MAY have squealed in delight. You’ll get it once you hold an Avery Rose piece in your hand.) “The idea came to me when wearing a silk top out one evening, that they are ‘meant to be seen’ just like my lingerie,” Jen says. “I couldn’t wait to wear my silk cami both around the house and dressed up for a night out.”
When I unboxed the set from its luxe white box and black satin ribbon, the quality of the silk in my hands took my breath away. I was immediately transported away from my kitchen table, where my 5-year-old was shouting for more chicken nuggets, to a life of luxe and glamour that featured fuzzy mules and champagne. What I have always loved about the Avery Rose label is unabashed, over the top luxury. Yes, you deserve a blinged out bra with sparkling crystal straps! As women we so often put ourselves last, these little touches of indulgence under our clothes purely for ourselves are not only deserved but should be required.
The touch of opulence that is their signature, the Swarovski crystal beaded straps, steal the show on this dreamy sleep set. Shimmering beautiful bronze beads paired with clear diamond stones, the unique color combo on the black set elevates the cami from glam to couture. Ebony black silk shimmers in the hand and flows over the skin like water. The cami short set is also offered in white with a clear crystal strap. Hello, honeymoon—if you’re getting married this spring you obviously need this one!
I was eager to try on these rich silk jammies and see just how many ways I could wear them. First I stepped into the cheeky silk tap shorts—pinch me, I must be dreaming. Not only are they the perfect sleep short, but the silk is also so fine it literally feels like wearing your birthday suit. I’m wearing a size small in the photos, the elastic was gentle & just right for me. I like my shorts a little cheeky, but one could certainly size up if you wanted a bit more bum coverage. Next, the silk cami glided on, and is expertly tailored for a body-skimming, but not body-hugging fit. It grazes over the bust and waist in just the right way, the bias cut silk embraces your curves while the fit and flare body nip in at the waist but flares out just the right amount so as not to be tight on the hip. Really I preferred it over the boxy silk tanks we normally see.
Now the straps. OH THE STRAPS. I could gush over the beaded crystal straps for days. Painstakingly beaded by hand, the deep bronze and crystal straps sparkle like champagne.
I quizzed Jen on her process and inspiration behind her signature straps, eager to know more. The signature Avery Rose beaded straps begin as a beading design in Jen’s studio in Los Angeles. Jen designs the beading placement herself, then works with beaders in India to create the final product. She reports she’s even taken trips there, “I go through suitcases and suitcases of beads and show them exactly what I want,” she says. It’s clear no corners are cut at the expense of her vision (The beading house is known for beading Megan Markle’s infamous dress!)
Her hands-on approach is not wasted, every finishing and stitch on every garment is absolute perfection. Working one on one with a patternmaker and sample maker in Los Angeles, she and her team painstakingly fit and perfect each garment.
Need another reason to support the brand? It’s made right here in America. The silk for the camis and shorts was bought in Los Angeles, and her garments are all produced at local factories, as well. “I’m trying to lessen the global impact,” says Jen.
Avery Rose’s new lounge collection is sure to make waves in the same way the premier bralettes did. Offered in silk, lace, and burnout combos, the collection is comprised of the Carrie cami/ short set I received and also a slip dress and robe coming soon. I personally can’t wait to get my hands on one of those robes. “I believe that they will serve as a great entry point for us to be picked up by new retailers, who may feel more comfortable testing the waters with these beautiful and unique pieces,” Jen adds.
Learn more about Avery Rose
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