Month: April 2019

“Our SS19 Collection was inspired by the 60’s housewives with a modern twist of the domestic goddess.” —Primrose Boon It’s the kind of lingerie fashion you might expect from a modern-day portrayal of an uber sexy 60s diva in a glorified retro inspired film—think Margo Robie in Tarantino’s Once Upon a Time in Hollywood. Fantasy … Read more

Trouser-like undergarments dubbed as bloomers first disrupted the fashion status quo around two centuries ago. Worn from waist to knee, they afforded women greater freedom of movement and were seen as more practical and comfortable than layers of petticoats. Eventually, they were undercut by skimpier designs as fashion needs continued to change. However, it is … Read more

The French have been essential to the creation and popularization of lingerie and now, that Parisian sensibility and point of view has informed one of the most exciting intimates brands, Addiction Nouvelle and their new loungewear collection. Douceur, which is French for softness is the essence of this new collection, and this line is the … Read more

N eed more motivation to get your hands on the newest spring lingerie styles? Look no further. The size-inclusive lingerie brand, Parfait has the looks that will get you motivated to refresh your top drawers. From romantic new desings to hot new colors, everything featured in their Spring/Summer 2019 collection will have you ready for … Read more

They tell you to never judge a book by its cover, but the right branded packaging will make a lasting impression on customers and help communicate to them what you stand for. A perfectly placed bow or ribbon, an on-trend print and a bold pop of color are small parts of an overall design that, … Read more

“French lace gives you the opportunity to wear heritage that goes back hundreds of years.” – Kaaren Bedi, Layneau. Layneau’s Colette Kimono is a luxurious confection of French Chantilly Lace, silk chiffon and charmeuse. Eyes are treated to dramatic floral lace, shimmering satin and sensuous sheerness. To slip this piece on (or off) is to revel … Read more

Posted by Lingerie Journal Staff on Thursday, April 18, 2019 · Leave a Comment   Figleaves.com updates Wonderbra’s iconic Hello Boys poster with a serious (and important) message: that regularly checking your breasts could save your life. Wonderbra’s “Hello Boys” campaign, unveiled as a billboard in 1994, featured supermodel Eva Herzigova and was blamed for … Read more

At each edition of CURVENEWYORK we see a parade of wonderful models showcasing some of the show’s exhibiting brands. If you missed CURVE earlier this year, we wanted to share with you a few images from brands like Mey Lingerie, Parfait, Anita, Empreinte, Elila, and Leonisa amongst others displayed during the model presentations: Mey Lingerie … Read more

Fashion isn’t just our business; it’s a passion that inspired my wife and me to create a hobby account on Instagram focused on the world of corsetry. Yes, it’s for personal interest, but it also gives us a platform to experiment with new approaches, new imagery and fresh strategies for the benefit of our clients. … Read more

“Once you try wearing luxury lingerie you will feel the difference.” -Joanna Bien Polish brand Ewa Bien has every reason to celebrate. What started as a children’s collection thirty years ago in 1989 has developed into an internationally successful lingerie company—and family legacy. In the early nineties, founder and designer Ewa Bien took advantage of … Read more